A business website is never truly finished. Services change. Staff changes. Offers change. Content needs updating. Forms need testing. Software needs attention. Search visibility evolves. New opportunities appear.
OPERATE – WEBSITE MANAGEMENT
Website Management
You Run the Business. We Manage the Website Behind It.
McBorrough can manage the website as an ongoing business system so your team does not have to figure out WordPress, plugins, pages, hosting, analytics and technical problems every time something changes.
MORE THAN MAINTENANCE
Someone Should Be Responsible for the Website.
Website maintenance keeps the technology healthy. Website management goes further by helping keep the website accurate, useful and aligned with what the business is doing now.
Instead of waiting until something breaks or becomes outdated, McBorrough can remain involved in the ongoing operation and improvement of the site.
CONTENT – TECHNOLOGY – PERFORMANCE – FORMS – SEARCH – ANALYTICS – SUPPORT
WHAT WE MANAGE
Ongoing Management for the Website Behind Your Business
KEEP THE WEBSITE CURRENT
Your Website Should Reflect the Business You Run Today.
Businesses change faster than many websites. New services are introduced, employees change, locations open, offers evolve and old information becomes inaccurate.
Website management gives the business a way to keep the digital presence moving with those changes instead of allowing the website to slowly become a snapshot of what the company used to be.
CURRENT BUSINESS – CURRENT WEBSITE
CONTENT MANAGEMENT
Send Us the Change. We Handle the Website Part.
Your team should not need to learn a page builder every time the company hires someone, changes a service or wants to publish an important update.
COMMON WEBSITE CHANGES
Text and image updates
New services and pages
Staff and leadership changes
Offers and announcements
Portfolio and project updates
Calls to action and forms
FORMS AND LEAD FLOW
The Website Has to Do Something After People Visit.
Contact forms, qualification forms, scheduling links and other conversion points are part of the operating website, not decorative features.
When those systems stop sending notifications, point to the wrong destination or no longer match the sales process, leads can disappear without anyone realizing the website is the problem.
VISITOR – FORM – NOTIFICATION – FOLLOW UP – CUSTOMER
PERFORMANCE AND TECHNICAL HEALTH
A Beautiful Website Still Has to Work.
Plugins change. Browsers change. Hosting environments change. Integrations change. Content grows. Over time, all of those things can affect how the website behaves.
Website management gives those technical details an owner instead of waiting for a customer or employee to discover the problem first.
UPDATES – COMPATIBILITY – PERFORMANCE – STABILITY
SEARCH AND WEBSITE STRUCTURE
Website Changes Can Affect How Customers Find You.
Adding, deleting or reorganizing website content can influence navigation, internal links, URLs and the information search systems use to understand the business.
Website management helps coordinate important site changes with the broader search strategy instead of treating content and SEO as completely separate activities.
CONTENT – STRUCTURE – INTERNAL LINKS – SEARCH VISIBILITY
ANALYTICS
The Website Should Tell Us What Customers Are Doing.
Website data can help show which pages attract attention, what content customers use and where important journeys may be losing people.
That information can help guide future content, conversion improvements, landing pages and other website decisions instead of relying entirely on opinion.
VISIT – BEHAVIOR – ACTION – LEARN – IMPROVE
YOU DO NOT NEED A REDESIGN FOR EVERY CHANGE
Improve the Website You Already Have.
Sometimes a website needs to be rebuilt. Often it simply needs someone consistently improving what is already there.
We can review the existing website, understand the platform and determine whether ongoing management makes sense before recommending a larger redesign.
HOW WEBSITE MANAGEMENT WORKS
One Team Looking After the Website.
The exact management scope depends on the website, technology and amount of ongoing work the business requires.
01 – REVIEW
Understand the website, hosting, plugins, forms, analytics, content and current technical environment.
02 – STABILIZE
Address obvious technical, content or configuration problems that should be corrected first.
03 – MANAGE
Handle approved updates, technical management and ongoing website needs as they arise.
04 – MONITOR
Keep an eye on the areas of the site that can affect customers, leads and ongoing operation.
05 – IMPROVE
Use business priorities, website data and new opportunities to determine what should be improved next.
FROM WEBSITE MANAGEMENT TO DIGITAL OPERATIONS
Sometimes the Website Is Only One Part of What Needs Managing.
As businesses grow, the website may connect to hosting, CRM, analytics, ecommerce, applications, email, AI and automation.
When those systems need coordinated ownership beyond the website itself, the relationship can expand into broader Digital Operations.
WEBSITE – HOSTING – CRM – AI – APPLICATIONS – INTEGRATIONS – ANALYTICS
NORTHERN VIRGINIA WEBSITE MANAGEMENT
A Local Team Looking After Your Website.
McBorrough is based in Northern Virginia and manages digital systems for businesses throughout the DMV and beyond.
CENTREVILLE – MANASSAS – FAIRFAX – HERNDON – RESTON – TYSONS – ARLINGTON – ASHBURN – LEESBURG – WASHINGTON DC
WEBSITE MANAGEMENT FAQ
Questions About Website Management
What is the difference between website management and website maintenance?
Maintenance primarily focuses on technical health such as updates, backups, security and troubleshooting. Website management can include those responsibilities plus ongoing content changes, forms, analytics, page improvements and broader oversight of the website as a business asset.
Can you manage a website you did not build?
Potentially, yes. We first review the current website, technology, hosting and condition of the system so we understand what we would be taking responsibility for.
Can you make ongoing content changes for us?
Yes. Website management can include approved updates to text, images, services, staff, calls to action, portfolio content and other website information depending on the scope of the engagement.
Does website management include hosting?
Hosting can be part of the overall relationship, but the exact arrangement depends on where the site is currently hosted and what the website requires.
Does this include SEO?
Website management can protect and coordinate the technical and content structure that supports search visibility. Larger SEO campaigns, new location strategies, ongoing content programs or AI search visibility may be scoped separately when needed.
Can you manage our forms and integrations?
Supported forms, notifications and integrations can be included in the management relationship depending on the systems involved and the level of ongoing technical responsibility required.
Can you redesign parts of the site over time?
Yes. A managed website can evolve gradually. Individual pages, navigation, calls to action and sections can be improved as the business changes without requiring a complete redesign every time.
How do we get started?
Send us the website and tell us what you currently handle internally, what someone else manages and what you want McBorrough to take responsibility for. We will review the setup and determine the appropriate management scope.
PART OF THE OPERATE SYSTEM
Keep the Website Working for the Business.
Website management connects technical care with the ongoing content, functionality and improvements required to keep the website useful after launch.
RELATED MCBORROUGH SERVICES
Website Maintenance and Support
Web Hosting
Web Design and Development
SEO and AI Search Visibility
Conversion Optimization
Content Creation
Digital Operations
YOUR WEBSITE SHOULD NOT BECOME ANOTHER JOB.
Let McBorrough Manage It.
Tell us what website you have, what your team is managing today and what keeps falling through the cracks. We can help create an ongoing management relationship around what the business actually needs.