Talent opens the door. Strategy walks you through it. McBorrough manages independent artists the way we run businesses — brand first, content with a plan, campaigns with a budget and a goal — so your music reaches the audience it deserves instead of hoping the algorithm notices.
Artist Management That Treats Your Music Like a Business
What We Handle
Brand & Identity
Your look, your story, your sound — packaged so promoters, press, and fans get it in seconds. Positioning, visuals, and a web presence that works as your headquarters.
Content & Release Campaigns
Release planning, music-video campaigns, and social content systems that build momentum before, during, and after every drop.
Marketing & Growth
Managed advertising, audience building, and platform strategy — with staged budgets, testing first, scaling what proves itself.
How Engagements Work
Every engagement starts with a proposal built around your goals and your budget — services, ad spend, and milestones itemized before anything begins. You own everything we create: your accounts, your content, your audience data. Campaigns roll out in stages — test, validate, then scale — so money follows proof, not promises. And objectives are stated plainly up front: what we’re aiming at, over what period, measured how.
Frequently Asked Questions
Do you work with new artists?
Yes — if you’re serious about treating your music as a business. The engagement is built around where you are now and what you can invest in growth.
Do I keep ownership of my music and content?
Yes. Everything created during the engagement belongs to you — masters, videos, graphics, accounts, and audience data.
How is ad spend handled?
Separately and transparently. Your ad budget is staged — a small test first, validation second, full rollout only after results justify it — and it’s always your money working in your accounts.