Your logo is the first promise your business makes. A weak mark tells buyers to expect weak work — a strong one lets a small business walk into any room looking established. McBorrough designs logos and brand identities led by a founder who is a working artist first: drawn, painted, and built by hand and eye, not assembled from a template pack.
A Brand That Looks Like the Business You Are Building
Recent identity work includes the logo for BCR Firm (bcrfirm.com).
Logo redesign and brand launch for NVB Contracting LLC.
What You Get
Logo Design
A primary mark plus the variations you actually need (light/dark, stacked, icon-only), delivered in every format for print, web, and social.
Brand Identity
Color palette, typography, and usage rules so every page, post, and proposal looks like the same company.
Brand Refresh
Keep the equity you have earned and fix what dates you: an honest audit first, then a rebuild of what is actually holding you back.
Branding is step one of the same system as your website and marketing — one look, one voice, everywhere a buyer meets you.
Our Process
Step 1: Discover
We start with your business, not a blank sketchbook — your goals, your buyers, and what actually makes you different.
Step 2: Concepts
You react to real directions, not one idea in three fonts — hand-built marks with a point of view.
Step 3: Refine
We pressure-test the strongest concept together and tighten every curve until it works everywhere.
Step 4: Deliver
You get the full file package plus usage rules, so your brand stays sharp long after launch.
Frequently Asked Questions
What files will I receive?
You get every format you will actually need — vector files for print, web-ready files for screens, and social-sized versions, covering the light, dark, stacked, and icon-only variations.
Can you refresh my existing logo instead of replacing it?
Yes. If your current mark has earned equity worth keeping, we start with an honest audit and rebuild only what is actually holding you back.
Who owns the final artwork?
You do — the client owns the final delivered artwork, every file, outright.
How do I get started?
Tell us where your business is headed through our qualification form. We reply by email with next steps and a quote.
Tell us where your business is headed. We reply by email with next steps and a quote.