Some ideas cannot be photographed because they do not exist yet. McBorrough creates 3D graphics that bring products, spaces and concepts to life before production begins.
3D MODELING – RENDERING – VISUALIZATION – MOTION
3D Graphics and Visualization Services
3D Graphics That Make It Real Before It Exists
From photoreal product renders and architectural concepts to animated objects, branded environments and presentation visuals, 3D lets customers, investors and teams see the idea before the finished thing is physically available.
WHEN THE CAMERA CANNOT SHOOT IT YET
Show the Idea Before You Build the Idea.
A prototype may not exist. A building may still be drawings. The packaging may not be manufactured. The product may need six color variations that would be expensive to photograph separately.
3D visualization gives you a way to create the finished visual before physical production catches up. That makes it useful for presentations, sales, advertising, product launches, websites, fundraising and internal decision making.
MODEL – LIGHT – RENDER – PRESENT – REFINE
WHAT WE CREATE
From Product Renders to Entire Environments
PRODUCT VISUALIZATION
Photograph the Product Before There Is a Product to Photograph.
A 3D product model can create marketing visuals before manufacturing is complete. Once the model is built, the same product can be rendered from different angles, in different colors and inside different environments without arranging another physical photo shoot.
PRODUCT RENDERS CAN SUPPORT
Product launch campaigns
Ecommerce product pages
Packaging concepts
Color and material variations
Advertising creative
Sales and investor presentations
SPACES AND ENVIRONMENTS
Walk Into the Space Before It Is Built.
A plan or sketch may explain dimensions, but a 3D environment can help people understand what a space is intended to feel like once materials, lighting, furniture, signage and scale come together.
ENVIRONMENT VISUALIZATION CAN INCLUDE
Interior concepts
Commercial environments
Exhibits and displays
Retail concepts
Sets and stages
Branded environments
3D FOR VIDEO AND MOTION
Let the Object Move, Transform and Tell the Story.
Some ideas need motion to make sense. 3D elements can rotate, assemble, reveal internal components, move through a scene or become part of a larger video production.
MOTION USES CAN INCLUDE
Product animation
Logo animation
Explainer graphics
Title and presentation sequences
Virtual camera movement
3D elements inside live-action video
CONCEPT VISUALIZATION
Make the Idea Easier to Understand.
Sometimes a concept is difficult to explain with words or flat drawings alone. A 3D visualization can help clients, partners, investors and internal teams see what everyone is discussing.
The image can become a decision-making tool before it becomes a marketing asset, helping stakeholders compare layouts, materials, colors, scale and visual direction before committing to physical production.
SEE IT – DISCUSS IT – REFINE IT – BUILD IT
PRE-LAUNCH MARKETING
Start Marketing Before Production Is Finished.
Waiting for the finished product can delay everything else: the website, sales deck, advertising campaign, investor presentation and launch content.
When accurate project information is available, 3D renders can allow marketing and communications work to begin earlier while production is still underway.
WHY 3D?
Change the Visual Without Rebuilding the Physical World.
A physical photo shoot is powerful when the physical subject exists. But once the scene is digital, many visual variables can be adjusted without reconstructing or reshooting the entire setup.
3D CAN MAKE IT EASIER TO CHANGE
Camera angle
Lighting
Color
Materials
Background and environment
Product configuration
3D FOR PRESENTATIONS AND PITCHES
Give People Something They Can Actually See.
When you are pitching an idea, describing what will exist someday is harder than showing it. Strong 3D visualization can make presentations easier to understand and more visually convincing.
Renders can support investor decks, internal proposals, crowdfunding pages, sales presentations, sponsorship materials and other situations where the audience needs to understand the future version of the idea.
PITCH – EXPLAIN – PRESENT – SELL THE VISION
3D AND THE WEB
Create Visuals Built for the Digital Experience.
3D visuals can become hero images, product imagery, campaign graphics, presentation backgrounds, motion elements and supporting artwork across a digital brand.
Because McBorrough also builds websites, ecommerce experiences and marketing campaigns, the 3D work can be created around the layout and final application instead of delivered as an isolated asset with nowhere to go.
HOW IT WORKS
From Reference Material to Finished Render.
The process depends on the complexity of the object or environment, but every 3D project begins by understanding what needs to be visualized and how accurate the final result needs to be.
1. DEFINE
Determine what needs to be modeled, how it will be used and what reference material is available.
2. MODEL
Build the 3D object, environment or scene needed for the project.
3. MATERIALS AND LIGHTING
Apply materials, surfaces, color and lighting to create the intended visual direction.
4. REVIEW AND REFINE
Review the direction and make agreed adjustments before the final output.
5. RENDER AND DELIVER
Produce the final stills, animation or visual assets in the formats defined for the project.
WHAT WE NEED FROM YOU
The Better the Reference, the Better We Can Build.
You may already have engineering drawings, sketches, photographs, measurements, CAD files, brand references or even only an idea. We begin with what exists and determine what else is needed to produce the visual accurately.
REFERENCE MATERIAL MAY INCLUDE
Photographs
Sketches
Measurements
CAD or technical files
Materials and color references
Brand and campaign direction
PART OF A LARGER CREATIVE SYSTEM
The Render Can Become Much More Than a Render.
Because McBorrough also works in branding, websites, video, advertising, print and content, the 3D visual can become part of a larger campaign rather than ending as a single image file.
RELATED MCBORROUGH SERVICES
Graphic Design
Custom Illustration
Videography
Website Design
Ecommerce
Marketing and Advertising
Content Creation
3D GRAPHICS FAQ
Questions About 3D Visualization With McBorrough
What types of 3D projects do you take on?
Projects can include product visualization, branded objects, environmental concepts, presentation graphics, 3D logo work, motion graphics and other visuals where three-dimensional modeling helps communicate the idea.
Do I need to provide a 3D model?
Not necessarily. If an existing usable model is available, it may help. Otherwise we can review the reference material and determine what needs to be modeled for the project.
Can you create different versions of the same product?
Yes. Depending on how the model is constructed, variations such as color, material, camera angle, lighting and environment can often be produced from the same underlying 3D asset.
Can you animate the 3D model?
Yes, when animation is included in the project scope. We can discuss movement, camera direction and how the finished 3D sequence will be used in video, presentations or digital media.
Can 3D replace photography?
Sometimes. If the physical product does not exist yet, 3D may be the only practical way to create a finished visual. For existing products, photography and 3D can also be used together depending on the campaign and type of imagery needed.
How accurate can the final render be?
Accuracy depends heavily on the reference information available and the purpose of the project. A conceptual marketing image and a highly specific product visualization may require different levels of detail and source material.
How do we get started?
Tell us what needs to be visualized, what reference materials already exist, where the finished visual will be used and any deadline connected to the project. We will review the scope and determine the next step.
THE IDEA DOES NOT HAVE TO EXIST YET.
Show Them the Future Like It Is Already Here.
Tell us what you are trying to build, sell, pitch or explain. We can determine whether 3D visualization is the right way to make the idea visible before it becomes physical.