Social media can introduce people to you. A personal website gives them somewhere to understand who you are, what you do, what you have accomplished and how to work with you.
BUILD – PERSONAL WEBSITES
Personal Websites
Your Name Deserves a Home You Control.
McBorrough creates personal websites for founders, executives, professionals, artists, consultants, speakers, creators and other people building a public presence around their name and work.
OWN YOUR PRESENCE
Your Online Identity Should Not Live Entirely on Someone Else’s Platform.
LinkedIn, Instagram, YouTube and other platforms can be important parts of your presence, but they decide the layout, the algorithm and what people see first.
Your personal website gives you a permanent home where your name, story, work and opportunities can be organized on your terms.
YOUR NAME – YOUR STORY – YOUR WORK – YOUR PLATFORM
WHO PERSONAL WEBSITES ARE FOR
Build Around the Person, Not a Generic Template
MORE THAN A DIGITAL RESUME
Show People the Full Story.
A resume has to fit into a format. A social profile is limited by the platform. A personal website can connect the pieces into a story people can explore.
Your experience, projects, photography, videos, interviews, writing, companies, causes, awards and future work can live together without forcing everything into one box.
BIO – WORK – MEDIA – PROJECTS – IDEAS – CONTACT
PERSONAL BRAND
Make Your Name Look as Established as Your Work.
The visual system should feel like the person behind it. Typography, photography, color, layout and tone can help communicate whether your presence should feel corporate, creative, authoritative, approachable or something entirely different.
WE CAN HELP WITH
Personal positioning
Visual direction
Professional photography
Logo or personal mark when appropriate
Biography and website copy
Social profile consistency
YOUR WORK
Show What You Have Actually Done.
A personal website can turn experience into proof. Instead of simply saying what you do, visitors can see projects, articles, media, client work, ventures, photography, performances, talks or other evidence behind the story.
YOUR SITE MAY INCLUDE
Portfolio or selected work
Career highlights
Companies and ventures
Awards and recognition
Case studies or projects
Testimonials and recommendations
MEDIA AND CONTENT
Give Your Ideas Somewhere Permanent to Live.
Articles, interviews, podcasts, videos and social posts can disappear quickly inside platform feeds. Your website can organize the strongest material into a lasting library around your name.
That makes the website useful not only for someone discovering you today, but for people researching your work months or years later.
ARTICLES – VIDEO – PODCASTS – INTERVIEWS – PRESS – SOCIAL
OPPORTUNITIES AND CONTACT
Make the Next Step Obvious.
A personal site should not leave visitors wondering what to do after they learn about you.
THE NEXT STEP MAY BE
Request a consultation
Book a speaking engagement
Ask about consulting
Request an interview
View your company
Follow your channels
YOUR DOMAIN
Put Your Name on the Address Too.
When possible, a personal domain based on your name gives your website and professional email a cleaner, more permanent identity.
McBorrough can help evaluate available domains, register the right address and connect the website, hosting and related digital setup.
YOURNAME.COM
SEARCH FOR YOUR NAME
Help Search Engines Understand Who You Are.
A well-structured personal website gives search systems a central source connecting your name to your biography, work, companies, expertise and public content.
That foundation can support broader personal search visibility as your content, media appearances and other authoritative references grow over time.
NAME – EXPERTISE – WORK – CONTENT – AUTHORITY
ONE SITE. MULTIPLE SIDES OF YOU.
You Do Not Have to Reduce Yourself to One Title.
Many people do more than one thing. You may be an executive and an investor, a consultant and a speaker, an artist and a business owner, or a creator with several projects.
A good personal website creates enough structure to explain those different roles without making the visitor feel like they landed on several unrelated websites.
ONE PERSON. ONE PLATFORM. MULTIPLE PATHS.
WE CAN CREATE THE CONTENT TOO
You Do Not Need to Show Up With Everything Finished.
If you have years of experience but no polished biography, professional images, videos or organized portfolio, that can be part of the project.
CONTENT SERVICES CAN INCLUDE
Biography writing
Professional photography
Personal brand video
Portfolio organization
Articles and thought leadership
Social and website content
HOW WE BUILD IT
Start With the Person Before Designing the Website.
The site should be organized around who you are, who needs to find you and what you want the website to help make possible.
01 – DISCOVER
Understand your background, goals, audiences, work and the opportunities you want the website to support.
02 – POSITION
Determine the story, structure and key messages that should define the personal brand online.
03 – CREATE
Develop the design, content, imagery and other assets needed for the site.
04 – BUILD
Build the website for desktop and mobile with the pages, media and calls to action required.
05 – LAUNCH AND GROW
Launch the site and continue adding work, content, media and opportunities as your personal brand evolves.
PERSONAL WEBSITE FAQ
Questions About Personal Websites
Do I need a personal website if I already have LinkedIn?
LinkedIn can remain an important part of your professional presence. A personal website gives you more control over the story, design, portfolio, media and calls to action while providing a central destination that can link to LinkedIn and your other channels.
Can you help write my biography and website copy?
Yes. We can help organize your background and turn your experience into website content that sounds like a person rather than a resume copied onto a webpage.
Can McBorrough take the photos too?
Yes. Professional portraits, working images, location photography and personal brand imagery can be incorporated into the project when appropriate.
Can my website include video?
Yes. The site can include interviews, reels, speaking clips, music videos, brand films, YouTube content or other video depending on your goals.
What if I have several businesses or projects?
That can be a good reason to have a personal site. We can organize those ventures beneath your personal identity while still giving each project a clear path to its own website or destination.
Can I update the site myself?
Yes. The project can be built so you can update appropriate content yourself, or McBorrough can continue managing the website for you after launch.
Can you help with my domain and hosting?
Yes. We can help with domain selection, registration, website hosting and the technical setup surrounding the site.
How do we get started?
Tell us who you are, what you do, what you want people to understand about you and what opportunities you want the website to support. If you already have social profiles, a resume, photography or an existing website, include those too.
PART OF THE BUILD SYSTEM
Build a Home for Your Name.
Your personal website can become the center of your professional identity while connecting to the photography, content, branding and channels around it.
RELATED MCBORROUGH SERVICES
Web Design and Development
Branding
Photography
Videography
Content Creation
Website Management
Web Hosting
YOUR NAME IS ALREADY A BRAND.
Give It a Website Worth Finding.
Tell us who you are, what you want the world to understand about your work and where you want your personal brand to go next. We will help build the digital home around it.