Established organizations often reach a point where another isolated website, application, marketing campaign or software subscription is no longer enough. The systems behind the organization need to work together.
FOR BUSINESS – ENTERPRISE
Enterprise Solutions
Strategy, Technology and Digital Systems for Organizations With Bigger Problems to Solve.
McBorrough helps connect strategy, digital experience, custom development, AI, automation, search, content, integrations and ongoing technology operations into systems designed around how the organization actually works.
WHEN THE BUSINESS OUTGROWS THE TOOL
Enterprise Problems Are Usually Connected.
A website problem may actually be a content architecture problem. A sales problem may involve CRM data. A customer-service issue may involve disconnected systems. A growth problem may involve technology, workflow and marketing at the same time.
The larger the organization becomes, the less useful it is to treat every symptom as a separate project. We look at the surrounding system and determine where the real constraint, dependency or opportunity exists.
SOLVE THE SYSTEM PROBLEM – NOT JUST THE VISIBLE SYMPTOM.
ENTERPRISE CAPABILITIES
Build the Digital Infrastructure Behind the Organization
ONE CONNECTED SYSTEM
Build. Integrate. Automate. Grow. Operate.
The objective is not to create more disconnected technology. It is to connect the parts of the organization that should be working together.
Marketing can connect to customer data. Applications can connect to operations. Automation can connect to workflows. Analytics can connect to decisions. The website can become an active part of the operating system instead of a digital brochure.
STRATEGY – EXPERIENCE – DEVELOPMENT – AI – SEARCH – OPERATIONS
CUSTOM APPLICATIONS AND PLATFORMS
When Off the Shelf Is Not Enough.
Standard software works well when the organization can operate the way the software expects. Sometimes the requirement is too specialized, the workflow is too unique or the existing systems need a custom layer connecting them together.
SOLUTIONS CAN INCLUDE
Internal business applications
Customer and member portals
Operations dashboards
Workflow and approval systems
Data and reporting interfaces
System integrations and APIs
ENTERPRISE AI AND AUTOMATION
Put AI Inside the Workflow.
AI creates the most value when it is attached to a defined business problem, reliable information and a workflow people can actually use.
POSSIBLE USE CASES
Internal knowledge assistants
Customer service assistance
Lead qualification and routing
Document and information workflows
Marketing and content operations
Connected operational workflows
INTEGRATIONS AND DATA FLOW
The Same Information Should Not Need to Be Entered Five Times.
Organizations often accumulate websites, CRMs, forms, spreadsheets, email systems, ecommerce platforms, databases and specialized software over time.
Where appropriate, integrations can reduce duplicate work and help information move from one part of the organization to another with fewer manual handoffs.
WEBSITE – CRM – FORMS – EMAIL – PAYMENTS – DATA – REPORTING
DIGITAL GROWTH AT SCALE
Connect Brand, Search, Content and Conversion.
Larger organizations may have multiple services, departments, locations, audiences, campaigns and stakeholders competing for attention on the same digital platform.
GROWTH INFRASTRUCTURE CAN INCLUDE
Enterprise website architecture
SEO and AI search visibility
Location and service visibility
Content and video systems
Advertising and campaign infrastructure
Analytics and conversion strategy
INFRASTRUCTURE AND RESILIENCE
The System Has to Keep Working After Launch.
Performance, security, access, hosting, monitoring and backups become more important as digital systems become more central to the operation of the organization.
Infrastructure decisions should reflect the actual workload, traffic, integrations and business impact rather than assuming every system can live indefinitely on the same configuration.
HOSTING – SECURITY – BACKUPS – PERFORMANCE – MONITORING – SUPPORT
DIGITAL OPERATIONS
Launching the System Is Not the End.
Teams change. Integrations change. Content changes. Software changes. Requirements change. A system that works at launch still needs ownership after it becomes part of the business.
McBorrough can remain involved with hosting, maintenance, monitoring, development, analytics, content, automation, integrations and technical support as the organization evolves.
WEBSITE – APPLICATIONS – HOSTING – ANALYTICS – AI – INTEGRATIONS – SUPPORT
HOW WE APPROACH ENTERPRISE WORK
Understand Before We Build.
Enterprise projects may involve multiple stakeholders, existing systems, technical rules, legacy processes and dependencies that need to be understood before implementation begins.
01 – DISCOVER
Understand the business problem, users, stakeholders, existing systems and desired outcome.
02 – ARCHITECT
Define the platform, workflow, integrations, content and technical requirements before full implementation.
03 – BUILD AND INTEGRATE
Develop the components and connect the systems that need to exchange information or actions.
04 – LAUNCH AND VALIDATE
Test important workflows, user paths, integrations and operational requirements before relying on the system at scale.
05 – OPERATE AND IMPROVE
Continue maintaining, measuring and improving the system as users, requirements and business priorities change.
NORTHERN VIRGINIA AND BEYOND
Enterprise Technology With a Local Partner.
McBorrough works from Northern Virginia with organizations across the DMV and beyond, including companies with multiple locations, specialized workflows, complex websites and growing digital operations.
CENTREVILLE – MANASSAS – FAIRFAX – HERNDON – RESTON – TYSONS – ARLINGTON – ASHBURN – ROCKVILLE – WASHINGTON DC
ENTERPRISE SOLUTIONS FAQ
Questions About Enterprise Work With McBorrough
What makes an enterprise project different from a normal website project?
Enterprise projects usually involve more stakeholders, integrations, workflows, technical dependencies, content requirements or operating considerations than a standard website build. The architecture and implementation need to account for the surrounding organization.
Can you work with systems we already have?
Yes. Enterprise work often begins with existing websites, software, CRM systems, databases, hosting and internal processes. We first determine what should remain, what should integrate and what may need to change.
Do you build custom enterprise applications?
Yes. Custom development can include portals, internal applications, dashboards, workflow systems, data interfaces and other web-based tools designed around a defined organizational requirement.
Can AI be integrated into an existing workflow?
Potentially. We first identify the business problem, information sources, required actions and human oversight involved. AI should be introduced where it provides practical value rather than simply adding another tool.
Can McBorrough support the system after launch?
Yes. Ongoing support can extend into website maintenance, hosting, application development, integrations, analytics, AI workflows, content, search and broader digital operations depending on the project.
Do you work with internal teams and other vendors?
Yes. Enterprise systems frequently involve internal marketing, IT, operations, leadership and outside vendors. The engagement can be structured around the parts McBorrough is responsible for while coordinating with the other stakeholders involved.
How do we get started?
Start with the business challenge, the people affected and the outcome the organization is trying to achieve. You do not need to know the final technology stack before contacting us.
READY TO SOLVE THE BIGGER PROBLEM?
Bring Us the Challenge.
You do not need to know which platform, application, AI model or marketing system should solve it. Start with the business problem, the users involved and the outcome the organization needs. We can help architect what comes next.