BUILD – DOMAIN NAMES
Start With a Name You Can Build On.
Your domain can become the address behind your website, email, marketing, customer communication and digital identity. Choosing and managing it correctly matters.
McBorrough helps businesses choose, register, organize, connect and manage domain names as part of the larger digital foundation behind the business.
MORE THAN A WEB ADDRESS
A Small Decision Can Follow the Business for Years.
The domain may appear on business cards, proposals, advertisements, vehicles, signage, email addresses, search results and every page of the website.
That is why we think about the domain as part of the brand and technology strategy instead of treating it as an afterthought at the end of a website project.
NAME – BRAND – WEBSITE – EMAIL – BUSINESS
HOW WE HELP
From Finding the Name to Connecting the Business
CHOOSING THE NAME
Available Does Not Automatically Mean Good.
A domain should make sense when someone hears it, sees it in an email address and tries to remember it later. It should also leave the business enough room to grow.
We can help evaluate potential names for clarity, memorability, brand fit, spelling, flexibility and how naturally they can be used across the rest of the digital presence.
CLEAR – MEMORABLE – FLEXIBLE – OWNABLE
DOMAIN OWNERSHIP
Your Business Should Know Who Controls Its Domain.
Too many businesses eventually discover that an old employee, freelancer, developer or unknown account controls the domain their company depends on.
We help organize domain access so the business knows where the domain lives, who can manage it and how account recovery and administrative access are handled.
KNOW WHERE IT IS. KNOW WHO OWNS IT. KEEP ACCESS.
PROTECT THE DOMAIN
Losing the Domain Can Affect the Entire Business.
A domain can affect the website, email addresses and other services connected to it. That makes basic account security and renewal management important business operations, not just technical housekeeping.
We can help review renewal settings, recovery information, authorized access, multi-factor authentication and privacy options available through the registrar.
ACCESS – RENEWAL – RECOVERY – SECURITY
DNS AND CONNECTIONS
The Domain Connects More Than the Website.
DNS records can determine where the website loads, how business email is routed and how third-party services verify that a company controls its domain.
McBorrough can manage the records required to connect hosting, Microsoft 365 or other email services, verification systems, analytics platforms and other approved business tools.
DOMAIN – WEBSITE – EMAIL – SERVICES
DOMAIN TRANSFERS
Move the Domain Without Losing Track of What Depends on It.
Businesses sometimes need to transfer a domain because ownership changed, an old provider controls the account or several domains need to be consolidated.
We approach transfers carefully because the domain may already be connected to websites, email and other services that should continue working throughout the change.
REVIEW – PLAN – TRANSFER – VERIFY
MULTIPLE DOMAINS
Not Every Domain Needs Its Own Website.
Businesses sometimes collect alternate spellings, old brand names, campaign domains, product domains and future ideas. Without a plan, the portfolio quickly becomes confusing.
We can help decide which domain should be primary, which should redirect, which should remain reserved and which may no longer serve a useful business purpose.
PRIMARY – REDIRECT – RESERVE – RETIRE
STARTING A BUSINESS?
Choose the Name With the Brand, Website and Future in Mind.
For a new company, the business name, domain name, social identity, logo and website should not be decided independently if they can be planned together.
McBorrough can help develop the domain as one part of the larger business launch instead of solving each piece separately.
HOW IT WORKS
Get the Domain Organized Before Building Around It.
Whether you are choosing a domain for the first time or untangling years of old accounts and providers, we start by understanding what the business already has and what needs to happen next.
01 – REVIEW
Review the name, domain availability or existing domain account and connected services.
02 – PLAN
Decide what should be registered, transferred, redirected or connected.
03 – CONFIGURE
Register or organize the domain and configure the records required by the business.
04 – CONNECT
Connect the website, email and approved services that need to use the domain.
05 – MAINTAIN
Keep ownership, access and renewal information organized as the business evolves.
PART OF BUILD
The Domain Is One Piece of the Digital Foundation.
A domain becomes more useful when it connects to the rest of the business system: the brand, website, ecommerce store, email, applications and ongoing digital operations.
DOMAIN – BRAND – WEBSITE – EMAIL – OPERATIONS
NEED A DOMAIN OR NEED TO SORT OUT THE ONE YOU HAVE?
Start With the Name.
Tell us the business name you are considering, the domains you already own or the domain problem you are trying to solve. We will help determine the right next step.