Your firm has already done the hardest part, because the thinking, the research, and the authority are sitting in the posts you have already published. Blog-to-Video turns each of those posts into a polished spokesperson video, delivered by your own expert on camera or by a professional studio presenter, so the ideas you paid to write down can finally be seen, heard, and shared everywhere your buyers spend their attention. The written word built your credibility, and this service puts a face and a voice to it.
New Service — McBorrough Creative Agency
Blog-to-Video
Your blog, broadcast.
There is no shoot day to schedule, no studio to book, and no new content to invent, because the content already exists and it is already yours. You send us the post, and we return a finished video that belongs on the post itself, on your social channels, and on YouTube, where it keeps introducing your firm long after the day it was published.
See what your own posts could become.
We would rather show you the work than describe it, so the four pieces below represent the range of what Blog-to-Video produces. Each one began as words on a page or as expertise locked inside a person’s head, and each one now works as video in every place a prospective client might encounter the firm behind it.
Sample One — The Founder’s Own Standard
In this piece, McBorrough’s founder delivers his own message on camera through his digital twin, produced from a short source recording rather than a day in a studio. We built his twin first and put his own face on this offer before we would ever ask a client to do the same, because a service like this should be proven on the people selling it before it is sold to anyone else.
Sample Two — The Industry Expert
This finished client piece features a staffing and workers’ compensation expert introducing his firm’s experience on camera, in his own likeness and voice, without a camera crew, a teleprompter, or a day taken away from his business. It is the exact format a professional firm receives from this service: a credible authority figure, speaking directly to the people who are deciding whether to trust his firm.
Sample Three — The Full Production Range
This film shows the other end of our production house, where the work becomes cinematic and a company’s ambition is something an audience can feel as much as understand. We include it because the studio behind your spokesperson videos is a complete production studio, and the same creative judgment that makes a film like this is the judgment applied to every frame of a sixty-second expert video.
Sample Four — The Entire Post, Read in Full
In this corporate piece, a professional presenter seated at a desk in a bright, sunlit presentation room, with a large screen behind her carrying artwork in the client’s own colors, reads a consulting firm’s complete published insight on data governance for public-sector agencies, from the first line to the closing invitation, with the client’s brand carried lightly inside the scene itself. This is the format at the heart of Blog-to-Video: nothing is cut down, nothing is summarized away, and the whole of your thinking is delivered by a presenter your audience can watch, hear, and believe.
Three steps stand between your archive and your audience.
The first step is yours, and it takes only a few minutes
You send us the blog post you want brought to life, together with your brand assets and the name of the one person on your team who will review and approve the finished piece. If the presenter will be your own expert, that expert gives documented permission for the use of their likeness and voice and provides one short recording of themselves speaking, and that single session is the only time we will ever ask of them.
The second step is ours, and it is where the production happens
We prepare the post as a natural spoken script when adaptation is part of your engagement, we build or call upon the spokesperson, and we produce the video with captions, professional brand treatment, and a setting that belongs to your firm’s world. Every finished piece passes through our own quality control before your reviewer ever sees it, because your team should be judging a polished video rather than proofreading a rough draft.
The third step puts the video to work everywhere it belongs
We deliver a finished video that is ready to embed at the top of the original post, ready to publish across your social channels, and ready to stand on YouTube as a permanent introduction to your expertise. One consolidated correction round is included with every video, so your reviewer’s comments come back to us once, complete, and are answered in the finished delivery rather than scattered across a chain of small revisions. At delivery you also choose where each video will live and stream, because producing a video and posting it are two different services with two different costs, and the pricing section below lays those choices out in full.
Offer your clients a video authority service without building a video company.
Your clients already trust you for the written word, and Blog-to-Video lets you sell them the visible word as well, under your brand, at your retail price, with McBorrough working invisibly behind you as your production partner. You keep the client relationship, you set the price your market will bear, and we handle consent, production, and quality control on our side of the wall, so your team gains a complete video service without hiring a single producer.
Partner pricing is deliberately simple, because a service you resell has to be easy to explain in one conversation. A partner pack delivers four finished spokesperson videos each month for $499, or eight finished videos each month for $999, for one client firm and one spokesperson, on an initial term of three months. When a client needs video outside a monthly rhythm, a standard finished video is $179 when you supply the approved script and $229 when our team adapts your written content into a natural spoken script first, and firms that commit to a pool of twenty videos bring those rates down to $129 and $179 per video respectively. The one-time spokesperson setup, which covers consent coordination, footage review, the twin and voice build, and a test production, is $399 per person, and that setup is waived for the first pilot firm that begins on a pack.
Our recommendation to every new partner is the same, because proof is worth more than promises on either side of the table. Choose one client firm, begin with the four-video pack, and judge us across the three-month proof period on the things that actually matter: how requests are handled, how your client experiences the review, how reliably videos arrive, and whether the finished work earns a wider place in your service line.
Your expertise deserves to be seen as well as read.
Most firms are sitting on a library of hard-won thinking that almost nobody encounters, because a blog post only works when a busy person chooses to stop and read it. Blog-to-Video gives that same thinking a second life as video, with your founder, your lead consultant, or your firm’s most trusted voice delivering it on camera, or with a professional studio presenter carrying it when you would rather keep your team behind the scenes. The authority you have already earned becomes something a prospect can watch in the car, share with a partner, and remember when the buying decision finally arrives.
Businesses buy on the same straightforward terms our partners receive. Four finished videos each month are $499 and eight finished videos each month are $999, for one firm and one spokesperson, on an initial term of three months, and the one-time $399 spokesperson setup is waived when your firm begins on a qualifying pack. Single videos are available at $179 from an approved script or $229 when our team adapts your post into a spoken script for you, and a prepaid pool of twenty videos brings those rates to $129 and $179 per video. There are no accounts for your team to manage and no production tools for anyone to learn, because everything between your post and the finished video is our responsibility.
For the firm that wants this capability inside its own walls.
Some organizations would rather own the machine than rent the output, and for those firms we build the complete system inside their business. We create the spokesperson twin, design the brand templates and presentation settings, establish the request-and-review workflow your team will actually follow, train the people who will run it, and hand the whole system over with the documentation and support needed to operate it with confidence. What begins as our production discipline becomes your in-house capability, producing spokesperson video on your schedule, under your direction, for as long as your content calendar demands it.
This lane begins with a working conversation rather than a checkout button, because the right build depends on how many spokespeople you intend to field, how much video your calendar calls for, and how much of the operation your team wants to carry. Tell us in the sign-up form below that the system is what you are after, and we will design the build around your firm and present its full scope and price in writing before any commitment is made. Ongoing care after handover is available as a clearly itemized support arrangement, so you will always know exactly what your support includes, how many hands-on hours it carries, and what anything beyond it costs.
A post people can watch is a post the search engines can believe in.
When a visitor arrives at your post and stays to watch your expert explain the subject in full, that visit tells every ranking system that matters a story a wall of text cannot tell on its own. Video embedded on the page holds attention longer, the same video on YouTube opens a second search surface where your firm can be found by people who were never on your website at all, and your social channels gain professional content that carries your authority into rooms your blog will never enter. Modern search, including the AI systems that increasingly answer buyers’ questions directly, gives its confidence to sources that demonstrate substantive expertise in more than one format, and a firm whose thinking can be read, watched, and heard presents exactly that kind of evidence.
The compounding effect is the real prize, and it is why we urge firms to think in packs rather than in single videos. One video is a pleasant addition to one post, but a growing library of them is a visible body of authority, built month after month from material you have already written, until your firm is quite simply the most present and most credible voice in its market.
Every lane, every number, on the page where you decide.
The rates below are partner and direct rates for finished spokesperson video production, and they are the complete rate card for this service. A standard finished video is produced from one approved blog post or one approved script, and where a post runs unusually long, we confirm its finished length and any additional production charge in writing before production begins, so the price you approve is always the price you pay. Every engagement includes the support that makes the service work: intake and consent coordination, script preparation and locking, internal quality control, one consolidated correction round, and a delivery record for every finished video, all itemized here so that nothing essential is ever given away invisibly or billed to you by surprise. Where a setup is waived under a qualifying commitment, the table shows it as waived, at its full value, because a waived dollar is still a real dollar of work.
Hosting and streaming are priced separately, because posting a video is a service of its own. A finished video can be published on your firm’s own YouTube channel, where there is no hosting charge from us and the viewing experience belongs to YouTube. It can be placed directly on your website and served by your own web hosting, where how smoothly it streams will depend on the quality of that hosting, for better or for worse. Or it can be hosted and streamed through the Vimeo package we maintain, where the player carries no advertising, its appearance and privacy are set video by video, and we control exactly how it streams and plays on your website, in return for a separate fee of $39 per month for your firm’s whole video library, or $25 per month per client firm for our marketing-company partners. Many firms combine routes, using each one for the job it does best, and the table below therefore lists managed streaming as its own line rather than burying it inside the production rates.
| Lane | What you receive | Your price |
|---|---|---|
| Marketing company partner pack | Four finished spokesperson videos per month, for one client firm and one spokesperson, on a three-month initial term | $499 per month |
| Marketing company partner pack | Eight finished spokesperson videos per month, for one client firm and one spokesperson, on a three-month initial term | $999 per month |
| Business direct pack | Four finished spokesperson videos per month, for your firm and one spokesperson, on a three-month initial term | $499 per month |
| Business direct pack | Eight finished spokesperson videos per month, for your firm and one spokesperson, on a three-month initial term | $999 per month |
| Pay as you go | One standard finished video from your approved script | $179 per video |
| Pay as you go, script adapted | One finished video where our team adapts your written post into a natural spoken script | $229 per video |
| Twenty-video pool | Standard finished videos committed as a prepaid pool of twenty | $129 per video |
| Twenty-video pool, script adapted | Script-adapted finished videos committed as a prepaid pool of twenty | $179 per video |
| Spokesperson setup | Consent coordination, speaking-footage review, twin and voice build, and a test production, charged once per spokesperson | $399 one time — WAIVED for the first pilot firm that begins on a pack, and for firms beginning on a qualifying three-month pack or twenty-video pool |
| Own Your Own System | A complete in-house spokesperson video system, built, trained, and handed over inside your firm | Priced in writing after a scoping conversation, before any commitment |
| Managed Vimeo streaming (optional) | Your Blog-to-Video library hosted and streamed on the Vimeo package we maintain, with the player’s appearance, each video’s privacy, and its playback on your website controlled by us, and embeds delivered ready for your site | $39 per month per firm — $25 per month per client firm at the partner rate |
Partner rates are introductory and are reviewed after the first pilot period or ninety days, whichever comes first, using real production experience rather than guesswork. Unused monthly pack videos do not carry forward unless we agree to it in writing, and no production begins until consent, usable footage where a personal twin is involved, and the approved script are all in place.
Questions, Answered Plainly
Whose face and voice will appear in our videos?
That choice belongs to you, and both routes produce the same professional result. Many firms choose their own expert as the presenter, because buyers are ultimately trusting a person, and that route requires the expert’s documented permission along with one short recording of them speaking so the twin and voice can be built faithfully. Firms that prefer it can choose a professional studio presenter instead, in which case no one from your team ever needs to be recorded at all.
What exactly do you need from us to begin?
The beginning is genuinely light, because the material already exists. We need the blog post you want produced, your brand assets and any required legal or compliance line, one named reviewer with the authority to approve the finished video, and, for a personal twin, the spokesperson’s documented consent and short speaking recording described above. If anything is missing, we return one clear list of what is needed rather than a drip of separate questions.
Does this require a shoot day, a studio, or new accounts for our team?
It requires none of those things, and that absence is much of the point. There is no crew in your office, no calendar cleared for filming, and no production software for your staff to learn or log into, because the entire production happens on our side and what arrives with you is a finished video and a simple review.
Who owns the finished videos?
Your firm owns the finished video files we deliver, and you may publish them wherever your marketing runs, for as long as you wish. McBorrough retains the production workflow, templates, and craft knowledge behind the service itself, and a personal spokesperson twin remains in our production workspace unless a separate written agreement provides otherwise, as it does when a firm chooses the Own Your Own System lane and receives a full handover.
How long will a video take?
Your delivery date is confirmed in writing at intake, once the script is approved and locked, so the commitment you plan around is a real one rather than an estimate offered to win the order. Videos produced on a monthly pack settle into a predictable rhythm after the first production, and your delivery record shows every request, its stage, and its delivery date in one place.
Where will our videos be hosted, and what does hosting cost?
Hosting is separate from production, and you choose it engagement by engagement. Your video can be posted on your own YouTube channel at no hosting charge from us, accepting that YouTube controls the player and everything around it. It can sit directly on your website, served by your own web hosting, where the quality of the streaming rises and falls with the quality of that hosting. Or it can stream from the Vimeo package we maintain, for $39 per month covering your firm’s whole library, or $25 per month per client firm if you come through one of our marketing-company partners, where the playback on your website is clean, private where you want it private, and controlled by us down to how the player looks and behaves. Whichever route you choose, the finished video file itself is yours, exactly as described above.
We are an agency. Will our clients know McBorrough is involved?
They will not, unless you choose to tell them. Partner work is delivered ready to publish under your brand, your team remains the only relationship your client experiences, and our name appears nowhere in the finished videos or the delivery materials your clients receive.
What if our blog post was not written to be spoken aloud?
That is the normal case rather than the exception, and it is exactly what the script-adapted rate covers. Our team reshapes your written post into language a person would naturally say, preserving your meaning and your authority while removing everything that only works on the page, and the adapted script comes to you for approval before any production begins.
Send us your first post, and we will take it from there.
Everything this service requires begins in the form below, on this page, because we do not believe a buyer who is ready should be sent wandering through other pages to become a customer. Tell us who you are, tell us which way of working fits your firm, and give us the address of the first post you want brought to life, and McBorrough Operations will reply with your confirmed price, your spokesperson and consent steps, and your production start, all in one clear message. No payment is taken in this form, and nothing proceeds until you have approved the details in writing.
When your form arrives, it comes directly to the team that will produce your videos, and the conversation that follows is the beginning of the engagement rather than a handoff to a sales department. Your blog has been waiting to be heard, and the firm that lets its expertise speak first is the firm its market remembers.