Your personal brand is what people understand about you before you enter the room and what they remember after you leave it. It is the connection between your name, expertise, work, reputation, visual presence and the opportunities you want to attract.
BUILD – PERSONAL BRANDING
Personal Branding
Build a Reputation Around Your Name Before Someone Else Defines It for You.
McBorrough helps founders, executives, consultants, artists, creators, speakers and professionals shape that presence intentionally across websites, photography, video, social media, content and the wider digital world.
YOU ALREADY HAVE A PERSONAL BRAND
The Question Is Whether You Are Shaping It Intentionally.
People already form opinions from your LinkedIn profile, website, photos, interviews, social media, search results, company biography and the way other people describe you.
Personal branding brings those pieces together so the impression is more consistent with who you are, what you have accomplished and where you want to go next.
POSITIONING – STORY – VISUALS – CREDIBILITY – VISIBILITY
WHAT WE BUILD
The System Behind a Strong Personal Brand
POSITIONING
What Should People Know You For?
Strong personal branding starts with understanding what should become associated with your name. That is not always the same thing as your current job title.
You may be building toward consulting, speaking, leadership, entrepreneurship, creative work, investing, authorship or several paths at once. The brand should create a structure that can hold those ambitions together.
WHO YOU ARE – WHAT YOU KNOW – WHAT YOU BUILD – WHERE YOU ARE GOING
YOUR STORY
A Career Is More Interesting Than a List of Titles.
A traditional resume records where you worked. Personal branding asks what connects those experiences, what you learned, what you believe and what kind of work you want to continue doing.
YOUR STORY MAY CONNECT
Professional experience
Entrepreneurship
Creative work
Leadership
Community involvement
Ideas and values
VISUAL IDENTITY
Look Like the Level You Are Working Toward.
People form visual impressions quickly. Your photography, typography, colors, wardrobe, website and presentation materials should support the same story your words are telling.
The goal is not to make everyone look like a corporate executive. The visual system should fit the person – polished, creative, technical, artistic, approachable, authoritative or a combination that actually feels true.
COLOR – TYPOGRAPHY – PHOTOGRAPHY – WARDROBE – PRESENTATION
PERSONAL BRAND PHOTOGRAPHY
You Need More Than One Good Headshot.
A strong personal brand needs an image library that can work across your website, LinkedIn, articles, interviews, social content, speaking materials and press opportunities.
A BRAND SHOOT CAN INCLUDE
Professional portraits
Environmental portraits
Working and candid imagery
Multiple wardrobe looks
Website and social crops
Media and press images
PERSONAL BRAND VIDEO
Let People Hear the Person Behind the Brand.
Video can communicate tone, personality and conviction in a way a biography cannot. A short interview, founder story or thought-leadership video can become one of the strongest pieces of a personal brand.
That footage can also become shorter clips for your website, LinkedIn, social media, presentations and other content channels.
INTERVIEW – STORY – EXPERTISE – SHORT FORM – SOCIAL
YOUR PERSONAL WEBSITE
Give the Brand a Home You Control.
Your website can become the central place where your biography, work, companies, projects, media, content and opportunities come together.
Instead of asking LinkedIn, Instagram or another platform to explain your entire career, the personal website becomes the source those channels can point back to.
CONTENT AND THOUGHT LEADERSHIP
A Personal Brand Becomes Stronger When People Can Learn From You.
Consistent ideas can build more authority than constantly posting promotional content. Articles, videos, interviews and commentary can show how you think and what you understand.
CONTENT CAN INCLUDE
Articles and essays
LinkedIn content
Short-form video
Long-form video
Interviews and podcasts
Newsletter content
SOCIAL MEDIA
Use the Platforms Without Letting the Platforms Become the Brand.
Your LinkedIn, Instagram, YouTube or other profiles should reinforce the same story people encounter on your website and in your professional materials.
We can help establish a more consistent profile structure, imagery, biography, content direction and visual presence while keeping each platform appropriate for the audience using it.
CONSISTENT BRAND. PLATFORM APPROPRIATE CONTENT.
SEARCH AND REPUTATION
What Happens When Someone Searches Your Name?
Prospective clients, employers, partners, journalists, investors and event organizers may search your name before they ever contact you.
A strong personal website, consistent profiles, useful content, media appearances and accurate information can create a clearer digital footprint around who you actually are.
SEARCH – WEBSITE – PROFILES – CONTENT – MEDIA – AUTHORITY
ONE PERSON. MULTIPLE ROLES.
Your Personal Brand Does Not Have to Fit Inside One Job Title.
You may be a CEO who also consults. An engineer who teaches. An artist who owns businesses. A professional building toward speaking. A founder with several companies. A personal brand can connect those roles without pretending they are all the same thing.
The goal is not to simplify you until you become generic. The goal is to create enough structure that people understand how the pieces fit together.
ONE PERSON – MULTIPLE PATHS – ONE CLEAR STORY
PERSONAL BRANDING FOR LEADERS
Sometimes People Need to Trust the Person Before They Trust the Company.
For founders, executives and professional service leaders, the personal brand can strengthen the company brand by giving customers, employees and partners a clearer connection to the people behind the organization.
Leadership visibility can support business development, recruiting, partnerships, speaking, media opportunities and broader credibility when it is built with purpose.
LEADERSHIP – TRUST – AUTHORITY – OPPORTUNITY
HOW WE BUILD A PERSONAL BRAND
Start With the Person Before Creating the Assets.
A personal brand should be discovered before it is decorated. We begin with your work, experience, ambitions and audiences before deciding what the visual identity or content should look like.
01 – DISCOVER
Understand your background, goals, work, audiences, reputation and the opportunities you want to create.
02 – POSITION
Define what should become associated with your name and how the different parts of your work connect.
03 – CREATE THE IDENTITY
Develop the messaging, visual direction, photography and other core assets around the brand.
04 – BUILD THE PRESENCE
Bring the identity into your website, profiles, media, biography and public-facing materials.
05 – BUILD VISIBILITY
Develop content and opportunities that continue strengthening what your name is known for over time.
WE CAN BUILD THE ASSETS TOO
Strategy Does Not Have to End With a PDF.
McBorrough can move from defining the personal brand into actually producing the pieces required to put it into the world.
WE CAN HELP CREATE
Personal website
Photography
Brand video
Biography and profile copy
Social media graphics
Presentation materials
Thought-leadership content
Ongoing content production
PERSONAL BRANDING FAQ
Questions About Personal Branding
Is personal branding only for influencers?
No. Personal branding can be especially valuable for executives, founders, consultants, professionals, speakers, artists and other people whose reputation influences business or career opportunities.
Do I need a logo for my personal brand?
Not necessarily. In many personal brands, the name, typography, photography and overall visual system are more important than creating a separate symbol. We determine what fits the person instead of forcing every project into the same branding formula.
Can you create my personal website too?
Yes. Personal branding can lead directly into a personal website designed around the positioning, visual identity, photography, content and goals developed during the branding process.
Can you take my professional photos?
Yes. Photography can be planned specifically around the personal brand so you leave with a broader image library for your website, social profiles, media and professional materials.
Can you help with LinkedIn?
Yes. We can help align your profile imagery, positioning, biography and content direction with the larger personal brand.
What if I have several companies or professional roles?
That is often exactly where personal branding becomes valuable. We can develop an umbrella identity around you while preserving clear distinctions between the different companies, roles and projects connected to your name.
Can you help create ongoing content after the brand is established?
Yes. McBorrough can continue with photography, video, articles, social content and other material that keeps the personal brand active after the initial identity is built.
How do we get started?
Tell us who you are, what you do today, what you want to become better known for and what opportunities you want your personal brand to support. If you already have a website, LinkedIn profile, photography or other materials, include those too.
PART OF THE BUILD SYSTEM
Build the Brand Around the Person.
Personal branding connects positioning, identity, photography, content and digital presence into one clearer expression of who you are and what you want your name to represent.
RELATED MCBORROUGH SERVICES
Personal Websites
Branding
Photography
Videography
Content Creation
Social Media
Web Design and Development
YOUR NAME IS ALREADY SAYING SOMETHING.
Make Sure It Says the Right Thing.
Tell us what you have built, what you want to be known for and where you want your name to take you next. We will help create the brand system around it.