Zoho CRM – Deals – Stage-Probability Mapping
For a creative agency like McBorrough Creative Agency working on Zoho One CRM, setting up your Deals Stage-Probability Mapping is crucial for accurate sales forecasting and managing your sales pipeline effectively. The stage-probability mapping should reflect the typical journey of your deals from initial contact to closure. Here’s a suggested mapping tailored to the workflow of a creative agency:
- Initial Contact (10%) – The potential client has made contact but no specific project details or interest has been discussed in depth.
- Requirement Gathering (20%) – You’re in discussions with the client to understand their project requirements, expectations, and timelines.
- Proposal Sent (40%) – A detailed proposal including scope, timelines, and quotation has been sent to the client.
- Negotiation/Revision (60%) – The proposal is under review, and negotiations or revisions to the proposal might be underway.
- Verbal Yes (80%) – The client has verbally agreed to the proposal but the contract has not yet been signed.
- Contract Signed (100%) – The deal is won; the contract is signed, and work can commence.
Each stage is assigned a probability percentage, indicating how likely the deal is to close successfully. These percentages are not fixed and can be adjusted based on historical data and the specific sales process of your agency. The key is to accurately reflect the likelihood of moving to the next stage based on past experience.
This mapping allows you to forecast revenue more accurately and identify where in the sales process deals are getting stuck or lost, enabling targeted improvements. It’s also crucial for managing your team’s focus and resources effectively, prioritizing efforts on deals that are more likely to close.
Remember, the success of using Zoho CRM effectively lies in regularly updating deal stages as they progress, ensuring the data reflects the current status of each potential project. This dynamic approach allows for real-time insights into your sales pipeline’s health and helps in strategic decision-making.
